An asteroid was heading towards earth. It had a 0.4% chance of destroying everything (kind of). One fan asked, ‘who will save the OREOs?’… we answered this important question emphatically.
*Update* Asteroid did not hit earth
Credits: Frank Cartagena (CCO, The Community), Menno Kluin (CCO), Dan Freeda (CW), Leigh Stolarz (AD), Adrienne Darnell (Producer), Brian Gartside (Design Director)
Partner Agency: The Community
RECOGNITION
ANDY Awards
Winner - IDEA
Winner - CRAFT
MUSE Creative Awards
Gold Winner – Social Media, Humor
Gold Winner – Typography, Packaging / Product
Gold Winner – Advertising, Other
Silver Winner – Social Media, Other
Platinum Winner – Video, Social Video
Platinum Winner – Marketing & Promotional, Other
Platinum Winner – Outdoor Advertising, Other
Platinum Winner – Integrated Marketing, Social Media
Platinum Winner - Branded Content, Social
Platinum Winner – Experiential & Immersive, OOH
Platinum Winner – Social Media, Ad campaign
CLIO Awards
Silver: Branded Entertainment & Content, Experience/Activation
Silver: Experience/Activation, Guerrilla
Silver: Out of Home, Ambient
Bronze: Design, Packaging
Bronze: Experience/Activation, Events
SHORTY AWARDS
Winner - Campaign on a Platform: Twitter category
THE ONE SHOW:
Best of Discipline:
Social Media
Gold:
OH_06: Brand Installations
SM_09: Stunts & Activations
Silver:
BE_10: Experiential - Brand Installations
OH_16: Innovation in Out of Home
DC_05: Cross-Channel UX / UI - Digital / Physical
Bronze:
SM_02: Social Channel - Multi Platform
EX_13: Craft – Storytelling (Submitted by The Community)
IG_01: Integrated Branding Campaign (Submitted by The Community)
IN_13: Online-only Video – Series (Submitted by The Community)
Merits:
DM_01: Physical Items
SM_04: Social Post - Series
BE_03: Long Form Video – Single
BE_19: Innovation in Lockdown
DM_06: Experiential - Brand Installations
DM_17: Non-traditional & Guerrilla Marketing
EX_06: Brand Installations
EX_16: Innovation in Experiential
EX_17: Innovation in Lockdown
IN_19: Craft – Writing
OH_17: Innovation in Lockdown
PR_08: Current Event Response
SM_05: Social Post - Real-time Response
SM_08: Active Engagement / Call to Action
THE ADC AWARDS
Silver: ADV-149: Promotional Materials - Dimensional
Bronze: BCD-121: Promotional - Wildcard
Bronze: ADV- Innovation – Direct
Bronze: ADV-Innovation - Out of Home
Bronze: Integrated – Digital
Merit: ADV-131: Direct – Wildcard
Merit: PKG-108: Food / Beverage - Food - Single
Merit: ADV-Innovation - Branded Content / Entertainment
Merit: ADV-Direct - Digital – Series
Merit: ADV-Branded Content / Entertainment – Online Video – Long Form
CANNES LIONS
BRONZE - SOCIAL & INFLUENCER: B03. Real-time Response
BRONZE - DIRECT: A01. Food & Drink
SILVER - OUTDOOR: D04. Special Build
SILVER - BRAND EXPERIENCE & ACTIVATION: A01. Food & Drink
BRONZE - BRAND EXPERIENCE & ACTIVATION: B01. Social Engagement & Integration for Live Experience
NEW YORK FESTIVAL OF ADVERTISING:
GRAND - SOCIAL MEDIA & INFLUENCER: BEST USE
GRAND - BRANDED CONTENT/ENTERTAINMENT: PRODUCTS & SERVICES
GOLD -BRANDED CONTENT/ENTERTAINMENT: PRODUCTS & SERVICES
GOLD - SOCIAL MEDIA & INFLUENCER: BEST USE
GOLD - DESIGN: BRAND DESIGN
GOLD - DIRECT & COLLATERAL: BEST USE
SILVER - FILM: PRODUCTS & SERVICES
SILVER - SOCIAL MEDIA & INFLUENCER: BEST USE
SILVER - DIRECT & COLLATERAL: PRODUCTS & SERVICES
SILVER - PACKAGE & PRODUCT DESIGN: PRODUCTS & SERVICES
BRONZE - PUBLIC RELATIONS: BEST USE
BRONZE - AVANT-GARDE/INNOVATIVE: AVANT-GARDE/INNOVATIVE
BRONZE - PUBLIC RELATIONS: BEST USE
BRONZE - OUTDOOR: BEST USE
BRONZE - DIGITAL/MOBILE: MOBILE PLATFORM
BRONZE - SOCIAL MEDIA & INFLUENCER: PLATFORM
LONDON INTERNATIONAL AWARDS
GOLD - Non-Traditional: Confections/Snacks
SILVER - Integration: Confections/Snacks
BRONZE - Digital: Use of Social Media
BRONZE - Digital: Confections/Snacks
BRONZE - Ambient & Activation: Confections/Snacks